The session will explore new trends and different approaches to the utilization, experience and management of cultural heritage places. It will describe how many previously isolated and distinct activities, through interdisciplinary approach and cooperation, are merging together to create richer experiences. Examples of cultural heritage places from museums to archaeological sites that have successfully pursued these new trends will be illustrated. We will hear how civil society organizations play a key role starting from an understanding of the underlying values of cultural heritage assets with an aim at wider social, economic and cultural changes. We will also explore how technology enables and also disrupts.